A man with a gray beard and black jacket sitting on a sidewalk against a brick wall, smiling, next to a vintage black car with its headlight on, in an urban alleyway.

Knowledge is Power

Shawn Soole is a globally recognized hospitality educator, consultant, and podcast host with over two decades of experience behind the bar and in the boardroom. As the founder of Soole Hospitality Concepts and host of the long-running Post Shift Podcast, Shawn has trained thousands of bartenders, managers, and owners across North America and beyond.

A certified Cognac Educator through the BNIC and a mentor to hospitality leaders worldwide, Shawn has built his career on blending deep spirits knowledge with practical, real-world systems that make bars profitable, sustainable, and fun to work in. His work spans award-winning cocktail programs, operational playbooks, and leadership training that have been adopted by some of the industry’s most innovative venues.

With Proof & Practice, Shawn brings his philosophy to the next generation of bartenders: education rooted in both mastery and execution. Proof is the knowledge, Practice is the skill; and together they create professionals who can thrive in any bar, at any level.

Shawn’s Qualifications

  • SWE Certified Spirit Specialist

  • WSET 2 Spirits

  • BNIC Certified Cognac Educator

  • Stave & Thief Executive Bourbon Steward

  • Edinburgh Whisky Academy - Scotch Whisky, Irish Whiskey, Gin

MENTORSHIP without BOUNDARIES